KCH Transportation
KCH Transportation is a third-party logistics brokerage that boomed as a result of the supply chain disruptions in 2019–2022. As a result, it outgrew its "thrown together" brand and needed to be elevated to start competing with bigger names.
Standing Out in Transportation
In a saturated market, the visuals needed to help KCH Transportation stand out. After internal interviews and competitor research, we took inspiration from SaaS products with bold and exciting design. We created original assets, such as an icon library, to help the brand stand out from the sea of stock images and bland design.
Adapting and Iterating
As with any good brand design, everything needs to be adaptable from web to print. This included creating a new library of sales assets, such as one-pagers, postcards, thank you cards, and a customizable slide deck. We also leaned into our creative freedom with fun and interesting merch, from a tire mascot character to "hot and fresh" freight.
