KCH Transportation
KCH Transportation is a third-party logistics brokerage that boomed as a result of the supply chain disruptions in 2019–2022. As a result, it outgrew its "bootstrapped" brand and needed refinement and character to stand out against bigger competitors.
Standing Out in Transportation
In a saturated market, the visuals needed to highlight KCH Transportation's unique positioning. After internal interviews and competitor research, we took inspiration from SaaS products with colorful gradients, unique title typefaces, and grid layouts. Partnering with a web developer, we designed an entire new website in-house and created original assets, such as an icon library, to further differentiate from the stock imagery competitors relied on.
Adapting and Iterating
As with any good brand design, everything needs to be adaptable from web to print. This included creating a new library of sales assets, such as one-pagers, postcards, thank you cards, and a customizable slide deck. We also leaned into our creative freedom, from a tire "mascot" on merch to a frog-themed newsletter.
